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PR
Contact:
Haidee Calore
hcalore@spectrarep.com
703.802.2992
Nashville
Public TV Selects SpectraRep®
Affiliation Program for DTV-IPcasting™
Nashville
Public TV Invests in DTV-IPcasting To Increase Revenue
& Serve Public Safety Users With Broadcast IP For
Video & Data Applications.
Chantilly, VA - February
17, 2004 - SpectraRep®
(www.spectrarep.com)
the leader in Digital TV (DTV) IP networking
solutions, today announced that Nashville Public
Television (NPT), www.wnpt.net,
has selected the SpectraRep Affiliation Program to
increase revenue from its DTV-IPcasting™ business and
systems.
Under the
SpectraRep Affiliation Program, NPT establishes a
combination of technology, applications and business
expertise to meet end user requirements in the area of
homeland security, public safety, government and education
– all using the DTV spectrum for vital IP broadband
distribution within the Nashville over-the-air coverage
area. SpectraRep provides system design and PC
applications – all focused for the highest possible
impact to end users anywhere within the reach of the DTV
signal. In addition, under the Affiliation Program, NPT
enjoys the benefit of SpectraRep’s market and business
models that positively impact budget constraints – a key
point for the future of any public broadcaster.
According
to Steve Bass, President of NPT, "DTV-IPcasting
is an important next step in our mission to serve the
community while attracting added revenue to our bottom
line. For the past year, SpectraRep has provided NPT with
a range of advice and expertise as we plan for new
applications in digital broadcasting. We share a common
vision of the potential for DTV-IPcasting to meet critical
needs in public safety and education for Tennessee and
this agreement puts in place a solid affiliation program
to begin demonstrating that impact. SpectraRep is the
perfect partner for NPT because they focus on the needs of
the individual station, rather than a
‘one-size-fits-all’ approach."
Rick Ducey,
President of SpectraRep, added, "NPT selecting our
Affiliation Program allows them to deliver new sources of
financial support to the station while they pioneer
service offerings for the community. The program enables
NPT to leverage its local community roots and investment
in digital television and SpectraRep enhances these
strengths by bringing emergency first responders and
educational users an exciting new set of services."
NPT
starts operations in mid February using the Triveni
Digital Skyscraper™ System, an industry leading toolset
that delivers DTV-IPcasting as well as hosting various
third party applications. In addition, selected
applications will be tested in the public safety community
in Tennessee as SpectraRep and NPT tailor the system for
the needs of users across police, fire, emergency
management and medical preparedness areas. NPT has
selected the NDS AlertStorm™ as one of its first public
safety applications.
About SpectraRep®...
SpectraRep designs
DTV-IPcasting solutions based on end-user needs for
homeland security, public safety, government and
education. SpectraRep’s Affiliation Program is an
integrated and innovative system, application and business
plan that provides complete expertise to broadcasters –
it makes a business out of a technology investment.
SpectraRep® offers a full range of services for business
and government, including:
-
Wireless
content delivery for distance education, public
safety, training and other applications
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DTV
datacasting systems planning and implementation.
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Outsourced
project and program management.
SpectraRep® designs
datacasting solutions based on particular customer needs
for communication, education, homeland security and
information distribution. For additional information,
visit www.spectrarep.com.
SpectraRep® is a wholly owned subsidiary of BIA Financial
Network (www.bia.com),
a premier financial and management consulting firm serving
the broadcasting, entertainment and telecommunications
industries for over 20 years.
About Nashville
Public Television (NPT)...Nashville
Public Television is one of the nation's leading public
broadcasters, serving the community for nearly four
decades with non-commercial, educational and inspiring
public television programming. NPT also services educators
and home-schoolers through instructional programs,
educational contests for children, and professional
development opportunities for teachers. NPT also advises
the Nashville and Tennessee Homeland Security and public
safety communities in the area of DTV-IPcasting – a
growing need in times of greater security and
communication for first responders.
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