SpectraRep is a Washington, DC- based technology company that has pioneered the development of a technology called “datacasting”. This is a technology that allows one to send encrypted content over television stations to targeted receivers and it became viable in early 2000 when television stations converted from analog to digital. SpectraRep’s management team recognized the potential early on to use this new broadcasting capability to develop and monetize non-broadcasting applications. Over the past two decades the company has developed and patented a broad range of software that includes: the ingest of video from a variety of sources into its dashboard, a mobile app for the streaming of live video from the field into its dashboard, dynamic content management of video, large files and audio content and the encryption and distribution of this IP content to an unlimited number of targeted receivers simultaneously through ingestion into television spectrum.
Broadcast television is a trustworthy communications medium that has an 80-year history of reliable service. Datacasting leverages the multi-billion-dollar broadcast television infrastructure investment, and infrastructure maintenance and upgrades that are funded under the existing broadcasting business models. Each television station serves a large geographic region, often reaching well beyond major metropolitan areas, from facilities designed to withstand natural disasters with redundant backup systems and staffed 24-7 by qualified engineers. With television’s on-going transition to a new broadcast standard (“ATSC 3.0”), the potential for datacasting applications will be significantly expanded.
SpectraRep has established a relationship with America’s Public Television Stations (“APTS”) and many of its member stations to provide datacasting and technical support related to the ATSC 3.0 transition. The public television community consists of 350 stations and the vast majority of these stations are member of APTS. In over 20 states there are statewide public television networks. As shown in the following map, the public television stations reach approximately 97% of the population of the United States.