The computer desktop is a new channel in New Media marketing mix. Unlike typical web page or mobile marketing, the ActiveAccess Desktop provides sustained access to users throughout the day, not just a few seconds at a time.

ActiveAccess accomplishes this because of its user -friendly design and rich features, including weather, news feeds, links to community resources, and much more.  ActiveAccess does not contain spyware or malware. And because of these features in the application, the ActiveAccess Desktop Application stays in front of users 3-5 hours a day.

This staying power can allows public broadcasters and/or their sponsors the ability to present their message and reinforce their brand with this captive audience throughout the day. The daily reports available to partners through the ActiveAccess Client Admin Site, provides hour-by-hour feedback on promotions and campaign success.  The ActiveAccess Desktop can be an invaluable part of your your marketing and community outreach programs.