Press Release
SpectraRepâ„¢ Appoints Vice
President of Sales
Jay Yass Joins SpectraRep to
Head Sales Efforts
(Chantilly, VA,
August 12, 2002) - SpectraRep, a leader in designing and provisioning
end-to-end digital content distribution solutions utilizing digital television,
today announced that Jay Yass has joined the company as Vice President of Sales.
Yass is responsible for focusing sales efforts in the business-to-business
marketplace. He will report directly to Rick Ducey, President of SpectraRep.
Yass has more than 25 years of sales and marketing management experience in
telecommunications and satellite networking. Prior to joining SpectraRep, Yass
was Vice President of Business Development at ViaCast, an end-to-end satellite
broadband IP solutions provider. Prior to ViaCast, Yass held positions in
Business Development and Sales at Xybernaut Corporation, where he negotiated the
technology and marketing agreement with Texas Instruments for new generation
wireless and speech recognition capabilities. Yass was also Director of Major
Account Sales and Director, Asia-Pacific Operations for Telogy Networks, Inc.
(now Texas Instruments), a provider of integrated Voice over IP (VoIP)
solutions.
Hiring Yass is the most recent step in SpectraRep's strategy to increase its
presence in the marketplace through a strong sales and marketing team. "Our
market intelligence indicates a need and a readiness in corporations and
learning institutions to find a communications solution for delivering digital
content to diverse audiences in a way that is more cost effective and scalable
than most of the familiar options, such as the Internet," stated Ducey.
"Jay brings to SpectraRep a rich background in introducing emerging
technologies to the enterprise marketplace. This is critical in our effort to
introduce the frontier technology of DTV datacasting to industry segments not
yet aware of its capabilities and benefits," says Ducey.
"Jay's vast broadband, wireless and satellite networking knowledge and
experience in international sales and marketing, as well as his proven
management experience, is a welcome addition to our team and we are pleased to
have him," added Ducey.