BIA Advisory Services, SpectraRep’s parent company, invited Mark O’Brien, President and CTO of SpectraRep, to join their Leading Local Insights Podcast to discuss NextGen TV datacasting and local television.

BIA’s U.S. Local Ad forecast shows that by 2030, the local TV industry’s ATSC 3.0 infrastructure will generate about $10 billion in non-core revenue that is additive to advertising and retransmission revenue. How will this be accomplished? This is one of the main questions BIA’s Managing Director, Rick Ducey asks Mark in this informative podcast.

In a series of key questions and answers, Mark shares his perspective of what’s next for local television when it comes to broadcasting and how SpectraRep is working with local TV stations to generate datacasting revenue right now.

Mark’s experience in this area offers a front-line perspective on these important topics. You can click here to listen now.