Public broadcasting stations nationwide are uniquely positioned to support broadcast emergency alert systems through innovations in datacasting technology – delivering secure, multicast data over television spectrum and IP networks.
With the imminent arrival of NextGen TV, datacasting will allow stations to reachnearly 100 percent of the population by transmitting hyper-localized, multi-lingual alerts directly to dedicated receivers in homes and businesses, even when cellular networks or power grids fail. The system also complements alert methods like Wireless Emergency Alerts (WEA) and the Emergency Alert System (EAS).
The white paper demonstrates that as an innovative technology, datacasting can transform traditional broadcasting capabilities into a resilient public safety tool. It also shows how public television is perfectly positioned to expand and enhance public alerting with even the capability to layer private messaging and targeted alerting intended solely for first responders.
